Pandemic Personas for Marketers
With the rapidly-evolving COVID-19 pandemic, consumers are not only feeling a range of emotion, but their behavior in the marketplace is shifting as well.
Our team of data scientists and cognitive psychologists are bringing you the consumer data you need to create thoughtful, effective communication strategies.
"COVID-19 is presenting a new crossroads for people. Understanding the intersection of people's beliefs and the choices they are making can help businesses better respond to consumers now."
- Scarlett Shipp, Chief Product Officer at AnalyticsIQ
We're the first data company to use psychology.
At AnalyticsIQ, we know who people are. We know what people do. And we also know why.
Since the onset of the COVID-19 pandemic, the what and why for many consumers has shifted to meet their current needs and priorities. Our new Pandemic Personas Guide allows you to understand the new motivations behind the choices people make.
Driven by our proprietary research approach...
We leveraged cognitive psychological research to get to the heart of people's attitudes and actions these days. We dug into every element of life, from how they're coping to the purchases they are prioritizing, Our Pandemic Personas analyze everything from their employment stability, and financial security to their media consumption, wellness, and so much more.
The end result?
We identified four Personas with which individuals typically align to based on their attitudes - positive or negative - as well as the actions they are taking amidst the pandemic - either protective or non-protective.
These personas can help you reassess your customers and prospects - accounting for potential income changes or shifting mindsets - and adjust your outreach message to match their sentiment.
Each Persona includes information regarding consumers' ...
- Overall approach to the Pandemic
- Coping mechanisms
- Purchasing priorities
- Unique demographic & psychographic insights
Ready to unlock timely insights?
If you want to learn more about how the marketing landscape has shifted in the midst of the COVID-19 pandemic, download our Pandemic Personas Guide here.
You'll also unlock a special marketing stimulus offer from AnalyticsIQ where you can see how your own customers and prospects align with these four personas. Download now to get started.